Advertisers Look at Us
You probably don’t think of yourself as “old” and advertisers are taking notice. In the Forbes.com article, Getting Advertisers To Think Differenctly About Aging” a recent study revealed attitudinal segments for advertising to those 50+. They are Ageless Adventurers, Community Caretakers, Actualizing Adults, Future Fearers and Youth Chasers. Look for brands to re-frame products and services to better market to us.
Jazz = Pizzazz
Music helps us live better by enhancing mood, raising interest levels and increasing positive emotions. For details on the research, go to 4 Ways Music Benefits Seniors which includes the psycological benefits mentioned, plus health, memory and stress benefits. enlivant.com, 7-8-2016
11 Healthy Hobbies for Seniors Creativity thru painting, photography, sculpting, sewing or whatever you choose stimulates the brain, stirs memories and keeps your mind alert. Start with something you know or try a new medium. Dana Larsen, aplaceformom.com, 12-28-2017
To Scoot or not to Scoot?
Scooters: Sidewalk Nuisances, or the Future of Local Transportation? Should you hop on that sidewalk scooter? Download the app, tap a few icons and locate one to use near you. The cost is about $10 per hour billed in minutes. Jasmine Garsd, npr.com, 7-28-2018
Meet Jan Whitehead celebrating her milestone birthday at an indoor sky diving venue. Jan joins 60% of Boomers who are interested in extreme sports. Marianne Spoon, health.howstuffworks.com
Four Tips for Planning a Great Intergenerational Trip Travel with your family’s multiple generations might be challenging, as everyone has their own speed, habits, likes and dislikes. Good communications, planning and flexibility puts you on the path to everyone having a good time. Tips include: Discuss financial expectations early on; Discuss childcare expectations; Don’t spend every moment together; Go where there are activities for all ages. travelandleisure.com, Sarah Z. Wexler, 1-24-2017
Dance with or without the Stars
It’s Time to Kick the Bucket List Hmm, should the Bucket List be emptied? Apparently Americans are obsessed, tired and spending lots of money on the pursuit of completing their list. Maybe raising great children, volunteering in your community, taking care of a friend and being a good citizen are a better list. Suggestions include: trim down the list – instead of wanting to go to all of the SEC football venues, pick one; pick one concert and explore local treasures. Click the link for the full article by Joe Queenan, wsj, 7-21&22-2018.
An Over looked Skill in Aging: How to Have Fun Seniors have more unscheduled time and research shows the average retiree watches 48 hours of television weekly. Experts believe Seniors should watch less tv and relearn fun. Try to involve others, be spontaneous, do something new, go to a concert and more. Clare Ansberry, wsj.com, 6-2-2018
What are you reading this summer? Here are plenty of suggestions from Bill Gates 5 Books Worth Reading This Summer, Oprah The 53 Best Books from Oprah’s Book Club, from our friends at TED Talks 88 Books to Enjoy this Summer: the Ted Reading List and from the Washington Post Beach Reads The 59 Books We’re Talking About This Summer. Let us know what’s on your list and we’ll share.
The Surprising way Fortnite is helping its competitors Are grandkids and adult kids in your life obsessed with Fortnite? Let’s catch you up & more…Launched in late 2017 by Epic Games, Fortnite is a free-to-play survival game with single players or teams and livestreamed to play against 100 gamers. The game gets revenue when gamers buy in-game currency used for upgrades. In this CNBC article, Fortnite’s success appears to be helping the entire video game market. Gamers range from females, to elementary school-agers, to adults. Darren Geeter, CNBC, 6-1-2018
What is a MOOC? Participate in a university class, learn new ideas and network with others. For Seniors, mental stimulation keeps your brain young and research suggests it starves off Alzheimer’s and dementia. Dave Cormier, youtube.com, 4:27 minutes
For certain on-trend folks, dyeing their gray with a silvery shimmer is hot for 2018. The color has picked up fans on the runway, social media and with celebrities. Our Fantastic55 team knows that Gray is Great and we are delighted to see everyone else joining in the fun. Devon Abelman, allure.com, 1-5-2018
Boomers Embrace Luxury Van Life A new trend is emerging in retirement and semi-retirement travel that includes downsizing from the 30-foot motor home to the custom high-end conversion van equipped with a bed, kitchen, stove and cabinets. Instagram may be to blame, using the hashtag #vanlife, roaming twenty-somethings were posting beach, mountain and National Park photos. The adventure caught boomer’s attention and now high-end conversion vans (Ram Pro Masters and Mercedes-Benz) are selling like hotcakes. Anne Marie Chaker, wsj.com, 4-21-2018
Milken Institute Report Call on Business Leaders to Capitalize on the Opportunities of an Aging Population, Milken Institute Center for Aging’s Report, Silver to Gold contains a generous amount of data, information and forward-thinking insight for business leaders. The U.S. aging population represents a compelling opportunity as those 50+maximize their individual potential. A couple of stats: Most entrepreneurs are over 50 – those 50-60 start new businesses at nearly two times (2x) the rate of those in their 20s; Older adults steer 119 of 123 consumer product categories; Those 50+ buy more than half of all alcoholic beverages; More than 50% have a bucket list; and more… milkeninstitute.org, Paul Irving with Rita Beamish and Arielle Burstein, February 2018
Pew Research Internet & Technology More older Americans are using social media to get news and information. Internet and smartphone usage is growing especially with Seniors that have some college and household incomes over $50,000. Younger Seniors (under the age of 75) are more than twice as likely as those over 75 to use social media. Pew Research Center, Monica Anderson and Andrew Perrin, May 2017
Facebook Sees Its Gen Z Audience Slipping Away to Snapchat Facebook’s fastest growing audience are people 65+ who want to find news and information, make connections, see pictures of loved ones and be entertained. Adage.com, Garett Sloane, 2-12-2018
Son Helps Mom Finish Bucket List After She Loses Her Job Seventy-five-year old mom, Rebecca Danigelis, makes a bucket list after getting fired. Thereafter, she & her son make a very special Duty Free Film documentary detailing the journey. usatoday.com, 2017
7 Unforgettable Bucket List Trips for Empty Nesters 1)Bali, 2)African Safari 3)Summer in Provence 4)Cruise down the Nile 5)Explore the Temples of Thailand 6)Monaco 7)Canadian Rockies via train by Susan Lanier-Graham, travelocity.com, 11-9-2017
14 Style Mistakes That Will Age You 1)Too trendy 2)Baggy clothes 3)Over accessorizing 4)All Black – but keep your black pants 5)Tights-especially light colors 6)Athleisure (editor’s note: we call these yoga pants that have never been to yoga) 7)Mini skirts 8)Jersey material 9)Not dressing for your current shape 10)Super long hair 11)Maxi dresses and skirts 12)Poorly-fitting foundations 13)Platform heels 14)Fascinators (a lightweight knitted or crocheted head cap) Delphine Chui, fashionbeans.com, 11-2-2017
Buying My First Smartphone After feeling, old and out of it, this 61 year-old gives us his wisdom on buying his first device. Editor’s note: Hubby changed devices this summer, so we both have the same type of phone. Now we can help each other with new uses. Kevin Kusinitz, nextavenue, 9-20-2017
It’s Never Too Late to Learn Something New Educational opportunities for those 50 and older have never been more available. They include classes at your local university, community or junior college, hobby painting & decorating centers, libraries and even the Apple store! Lists are on The Penny Hoarder (thepennyhoarder.com) or search opportunities in your state. (Note: The editor took 10 hours of iPhone classes this summer at the local library.) Patricia Corrigan, nextavenue, 8-25-2017
10 Fun Family Vacations for Multigenerational Travelers 1)Crusing 2)Dude Ranches 3)Family Adventure Tours 4)All-Inclusive 5)National Parks 6) History Alive 7)Wintery Escapes 8)Heritage Travel 9)Giving Back Trips 10)The Villa Stay Heather Greenwood Davis, smartertravel.com, 7-27-2017
Want To Get Tech Savvy, Don’t Ask Your Children Seniors do best with current-issue (hand-me-downs frequently deliver unfavorable user interactions), top-brand devices perform best (some aimed at Seniors aren’t proven) and have better outcomes not using family members for training. Take a class at the library, senior center or device store. Hire a student or secure a student volunteer. All agree that life is improved with a smart device. Geoffrey A. Fowler, The Wall Street Journal, 5-17-2017
10 Popular Baby Boomer Activities According to research, baby boomers are unlikely to be weekly bingo goers and more likely to redefine retirement and aging. Trends for boomers include 1) Exercise – at the gym, playing sports, walking, etc. Doctors are noticing that more 40-60 year olds are getting knee and hip replacements. 2) Work – surveys suggest they want to work well past 65 years old and 67% plan to make a career change. Popular professions include teaching, consulting, tour guides, trip leaders. Many express an interest in an entrepreneurial path. 3) Music – boomers account for more than 25% of music sales and attend concerts from groups like the Beach Boys, U2 and Chicago. 4) Extreme Sports – since boomers are staying active longer, sports like zip-lining, rafting, skydiving, and paragliding are on their to-do lists. One source reports that 60% of Boomers want to engage in these, despite their age. 5) Volunteering –Boomers report they want to help the community, but the reality has yet to reflect this. 6) Aquatic Activities – The health benefits felt by boomers are found at the shore, the lake, on a cruise or fly fishing in a river. 7) Dating – Married boomers and those that are part of the “gray divorce” phenom, are still dating – movies, dinner, clubs, concerts, walks are favored. 8) Home Improvement & DIY – Even when they downsize, boomers prefer higher end decor. They also have a crafting, gardening, handmade mentality which will help them stay active. 9) Exploring Tech – Tech that fulfills boomers’ needs is of greatest interest – Facebook and other social media and dating sites are popular. A majority of boomers own cell phones and a computer. 10) Spiritual and Social Experiences – Boomers tend to gather in small groups and with family. They prefer being in public, face-to-face outings, sporting events, art galleries and other cultural experiences. Marianne Spoon, health.howstuffworks.com
Gen X and Baby Boomers Present a Huge Opportunity for Online Retail studies indicate that 25% of mobile shoppers in the U.S. are over the age of 55. Cooper Smith, Business Insider Tech Insider, 4-27-2015